> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Emails - Tips and Best Practices

Emails are the most efficient way to communicate with candidates. It allow you to provide all the information about the job and the employer brand. It also gives the candidate to read the job description and understand the role and her prospective employer. This article contains tips and best practices for writing engaging emails.

According to our survey with 23,876 recruiters, we have seen personalized emails increase the open rate by 95%. Our email rates are the highest in the industry.

Write a personalized email with relative candidate information along with the job details. Instead of **sending mass emails** try writing “Hi (name of candidate), with your current experience (company name) as a (profile) we think you would be a good fit for” and then add the rest of the details. 

A personalized approach will not only hold the candidate's attention but also increase the chances of them applying for the job.

![](https://storage.crisp.chat/users/helpdesk/website/a830a857d1b61800/copy-of-untitled-1_sbl7zr.gif)